A Google Business Profile gives eligible businesses a place to manage how their business information appears on Google Search and Maps. For a Wexford business, a useful review starts with the basics: can customers contact you, do the details reflect how you operate, and is the information safe to display?
Use this checklist to prepare an initial review or tidy up an existing profile. It does not promise a particular position in Google. If your main concern is your website rather than your Maps listing, start with our website not showing on Google checklist.
Jump to: Eligibility · Access · Business details · Address privacy · Photos · Reviews · Review worksheet · What to expect · Ongoing responsibilities
Serving Wexford customers does not automatically make a business eligible. Google generally requires in-person contact with customers, with specific exceptions. Online-only businesses are not eligible simply because they sell into a local area. Check Google’s eligibility and ownership guidance against the way your business actually operates.
Search for your business first and record any existing listing. If there is already a profile, resolve access to it before creating another. A website can still appear in organic search even when the business is not eligible for a Business Profile.
Record the primary owner and the people authorised to make changes. Keep business ownership under the business’s control, and agree what an outside provider may edit before granting access.
Google provides owner and manager roles. Each person should use their own Google Account rather than share a password; managers cannot carry out every action available to owners. Use Google’s owners and managers guidance to choose the appropriate role. This checklist does not require you to send anyone your password.
Check these points against Google’s business representation guidelines. Appointment-only businesses should review the hours rules rather than invent customer-facing opening hours.
Where hours apply, check the normal week and upcoming holiday changes. Google supports special hours for temporary changes; see its business hours guidance. Compare the approved details with your contact page using our website content checklist.
An eligible service-area business that visits customers and does not receive them at its address should hide that address on its Google Business Profile. Google may still require it for verification. We review website and directory details with your privacy requirements in mind; a public home address is not a condition of our website SEO service.
Google distinguishes businesses that visit customers from those that receive customers at their premises, and hybrid businesses that do both. Choose service areas that reflect where you actually work; use the supported towns, postcodes or areas rather than a radius. Review Google’s service-area guidance before changing the public address or areas served.
Our Local SEO Wexford page explains how we approach eligibility, website details and address privacy together.
Choose clear images of your actual premises, products or work that you have permission to use. Google asks for photos that represent reality and are not heavily altered. Remove outdated choices from your review list, and avoid exposing customer details or private locations in new images. See Google’s photo and video guidance.
Keep a small approved image folder with the date and what each image shows. Check that photographs still match the services and premises customers will encounter.
Google lets businesses share a review link or QR code. Requests should invite genuine feedback, without payment, discounts or free goods in return. Replies are public: keep them professional and avoid revealing private customer information. Follow Google’s review guidance.
Do not selectively ask only happy customers for positive reviews or discourage negative feedback. Google’s Maps content policy also prohibits fabricated and incentivised contributions. Agree who handles replies and when an issue needs the business owner’s attention.
For each item, record “checked”, “needs a decision” or “needs a change”, with an owner and next action:
After agreed changes, check what customers can actually see in Search and Maps. Keep unresolved items on the worksheet rather than assuming every edit is already displayed.
Accurate information helps people understand and contact the business. Google says local results depend mainly on relevance, distance and prominence; a checklist cannot guarantee a position or a number of enquiries. Read Google’s explanation of local ranking when assessing promises about Maps visibility.
Give someone responsibility for changed phone numbers, service areas, holiday arrangements and review replies. Agree the scope of any Business Profile or SEO work separately from routine website maintenance. Our website maintenance responsibilities guide can help you record the division of work.
Our technical maintenance is billed yearly. Content work and ongoing SEO are quoted separately, with hosting identified separately in the quotation. See our Website Maintenance & Care Plans for the website care service.
If you would like help reviewing your website and eligible Business Profile together, contact Istech Web Design with your website address and the points you want checked. We can agree the work required before changes begin.
