Website Content Checklist for Wexford Businesses

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a1 decor ltd

Before a website build or redesign, prepare the information each page needs. This website content checklist gives Wexford businesses a practical way to organise text, photographs, project examples and approvals before the work begins.

Project pictured: A1 Decor Ltd, Ballyragget, Co. Kilkenny. Website design by Istech Web Design.

Start with the page suggestions below, then copy the worksheet for each agreed page. Mark missing items and who will supply them so your designer can quote and plan around the actual requirements.

In this guide: Agree your pages · Prepare each page · Verified examples · Images and credits · Writing and links · Approval responsibilities · Ongoing changes · Copy the worksheet

1. Agree the pages before preparing the copy

List the pages your customers need and the main question each should answer. Identify the action you want a visitor to take, such as reading about a service, requesting a quote or viewing products.

For a redesign, note which existing pages and photographs should be kept, updated or removed. Our Website Redesign in Wexford guide covers the wider planning checks. Confirm the page list and content responsibilities in the quotation; our website package comparison guide explains the scope to clarify.

2. Prepare the information for each page

Homepage

  • A clear description of the business, its main services and the customers it serves.
  • The genuine location or service area, with contact or appointment arrangements where relevant.
  • A suitable photograph, a short introduction to useful project examples and the main next step.

Service pages

  • What the service includes, who it is suitable for and any important limits.
  • The areas actually covered, the usual steps and the information needed to discuss a job.
  • Relevant photographs, answers to common customer questions and a suitable contact route.

About page

  • The correct business name, background and the people or roles customers need to know.
  • Current qualifications, memberships or experience you can substantiate.
  • Approved team or workplace photographs, with names and captions checked.

Contact page

  • Current phone numbers, email addresses, opening hours and enquiry recipients.
  • Accurate location or service-area information, and any appointment instructions.
  • The information a customer should send and the agreed wording for what happens next.

For a shop or booking website, also prepare the product or service records, categories, availability information and customer instructions required for the agreed features. Check these details with the person responsible for running that part of the business.

3. Use real examples to plan the content

Service descriptions and relevant project photographs

Our A1 Decor Ltd case study shows a service-business example from Ballyragget, Co. Kilkenny. Its live services page distinguishes Interior Painting, Exterior Painting, Painting for New Builds, Wallpapering and Commercial Painting, with routes to examples of the company’s work. The live website credits Website Design by Istech Web Design.

For your own brief, identify the actual services to explain and which approved photographs illustrate each one. Give the designer the context for each image, including the type of work and any caption or credit to use.

Product categories and appointment information

Edward White Models trades online as Toymodels.ie and has a physical shop in Duncormick, Co. Wexford. Its catalogue includes Farm, Construction and Scenery categories. The Visit Our Shop page states that visits are strictly by appointment and provides a call or booking-request route.

Our Edward White Models / Toymodels.ie case study explains these content routes. The live website credits Web Design By Istech. For a similar brief, prepare both the product information and the practical instructions for visiting or contacting the business.

4. Gather images, evidence and accurate credits

Provide the agreed logo files and original photographs where available. Use clear file names and supply a short note explaining each image, where it should appear and who needs credit. Confirm permission to publish customer projects, photographs, names and feedback before handing them over.

Keep testimonial quotes and their approved attributions together. Check project dates, locations, services and contributor roles. Describe what was done and by whom; include results only where reliable evidence supports them. Identify placeholder text or images so they can be replaced before approval.

5. Write for the person using the page

Use plain descriptions and headings that accurately summarise the content. Explain unfamiliar terms and answer the practical questions customers ask before they contact you. Google’s helpful content guidance provides questions for reviewing usefulness, accuracy and first-hand knowledge.

Plan relevant links between pages, such as a service description linking to a related project or contact instructions. Give each link a clear label. Agree who will prepare the page titles, headings and other SEO setup included in the build; Google’s SEO Starter Guide provides background.

6. Name the supplier and approver for each item

For every page, identify who supplies the facts, who writes or edits the copy and who gives final approval. Keep one current version and return combined feedback so corrections and decisions are clear.

Our Web Design Wexford service explains that reviewing text, planning pages and writing or editing work can be agreed in the quotation. Confirm the support included before assuming the designer will produce every item. If you will edit the site afterwards, discuss access and guidance through our WordPress web design service.

Agree content deadlines and review dates around the project schedule. Our web design timeline guide explains the stages and responsibilities to plan.

7. Agree who handles content after launch

Nominate someone to keep service information, contact details, photographs and project examples current. Record who can approve changes and how additional work will be requested.

Our technical maintenance is billed yearly. Content work and ongoing SEO are quoted separately, with hosting identified separately in the quotation. Read our Website Maintenance & Care Plans page when agreeing ongoing responsibilities.

Copy this worksheet for each page

Complete these fields in a shared document or your project brief:

  1. Page name: the page to create or update.
  2. Reader and question: who it is for and what they need to understand.
  3. Key facts: the services, details and limits to explain.
  4. Supporting material: approved projects, feedback or other evidence.
  5. Images and credits: file names, captions, permission and contributor details.
  6. Next step and links: the action and related pages to include.
  7. People and dates: the content supplier, approver and agreed deadlines.
  8. Status: missing information, draft supplied, changes needed or approved.

Review the completed pages on desktop and mobile before approval, checking text, photographs, captions and links together. Planning a new website or redesign? Contact Istech with your page list, available content and the support you need so we can discuss the scope.

istech web design
If you’d like a quick review, send us your website link and tell us what you’re trying to improve (enquiries, bookings or sales). We’ll suggest the highest-impact fixes first—and provide a clear quote if you want us to implement them.

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