We’re delighted to share the launch of a new ecommerce website for Edward White Models, trading online as Toymodels.ie.
Based in Duncormick, Co. Wexford, Edward White Models has built a strong reputation among collectors for its wide range of diecast models, scale models and scenery. The business sells thousands of new and used collectible items, including farm models, construction machinery and scenery.
The new website, www.toymodels.ie, was developed to provide a stronger and more user-friendly ecommerce platform for the business. For a specialist online shop with a large catalogue, clear structure is essential. Customers need to be able to browse products easily, move between categories, view item details and complete purchases with confidence.
A key part of this project was making the shopping experience smoother for collectors. The new site gives visitors clear access to product categories such as construction, farm and scenery, helping customers find the type of model they are looking for more quickly. This is especially important for a niche ecommerce website where customers may be searching by category, brand, scale or product type.
The website also supports the business beyond online sales. Edward White Models operates from Duncormick, Co. Wexford, where customers can arrange an exclusive visit to the model shop by appointment. This gives the site an important dual purpose: it acts as a fully functioning online store while also helping customers discover the physical shop and make direct contact with the business.
For Web Design Wexford, this project is a great example of how a well-planned ecommerce website can support a specialist retailer. Ecommerce websites need more than attractive design. They need clear navigation, strong product organisation, secure checkout, mobile-friendly layouts and a structure that makes the site easy for the business owner to manage as stock changes.
The finished website gives Edward White Models a more professional and scalable online presence, helping the business showcase its product range and serve collectors across Ireland and beyond.
We’re proud to have worked on this ecommerce website launch and wish Edward White Models continued success with the new site.
Visit the new website here: www.toymodels.ie.
