Two SEO quotations can have similar headings while covering very different work. One may provide findings and recommendations; another may include making changes to agreed pages. Before comparing the fee, check what you will receive, who will do the work and what happens next.
This checklist helps Wexford businesses prepare questions and compare proposals. It follows the approach described on our SEO Wexford service page: review the website and business priorities, then agree the scope, content responsibilities and reporting. It does not set a standard price or predict results for your website.
Jump to: Business priorities · Audit or implementation · Pages and tasks · Responsibilities · Reporting · Fees and scope · Evidence and expectations · Comparison worksheet · Istech and care plans
List the services or products you want people to find, the customers you serve and the areas where you actually work. Identify your priority pages and explain the issue you want investigated, such as missing pages in Google, unclear service content or a slow mobile experience.
Use the same brief when asking for proposals. Note any planned redesign, new service, seasonal change or limit on the time you can spend supplying content. Comparing different assumptions can make two prices look comparable when they are not.
Ask which of these the quotation includes:
Check whether implementation is priced now, estimated subject to findings, or excluded. Also ask who checks completed changes. Our Technical SEO Wexford page explains our approach to investigation and agreeing fixes.
For an initial SEO audit, Google recommends read-only Search Console access rather than write access. Its guidance on hiring an SEO also recommends asking about methods, communication, measurement and relevant experience.
A heading such as “on-page SEO” leaves questions unanswered. Ask which pages will be reviewed, what changes are proposed and what finished work you should expect. Clarify whether new pages, rewritten service text, image preparation or development work are included.
If local visibility is part of the brief, separate website work from Google Business Profile work. Record the profile tasks, approvals and responsibilities. Our Local SEO Wexford page and Google Business Profile checklist explain eligibility and address privacy.
Google says you cannot request or pay for a better local ranking. Keep that distinction clear when reading promises about Maps positions; see Google’s local ranking guidance.
For each deliverable, name the person responsible for supplying business facts, writing or checking copy, approving changes and putting them live. Ask how feedback is collected and whether revision rounds are included.
Confirm that the business can retain access to its website and agreed reporting accounts. Record any developer or hosting-provider dependency before setting dates. Use our website content checklist to organise text, photographs, permissions and approvals.
Ask what will be recorded before work begins, which pages and searches will be reviewed, and when you will discuss progress. A useful report should distinguish completed tasks, observations and proposed next steps.
Search Console reports clicks, impressions, click-through rate and average position, with views by query, page and device. These describe search visibility and traffic; they are not a count of sales or qualified enquiries. See Google’s Search results Performance report guidance.
If enquiry or sales reporting is proposed, ask how it will be measured, what setup is included and who checks the records. Keep assumptions and missing information visible rather than treating every click as a customer.
Record the quoted amount, whether VAT applies, payment stages, any recurring fees and any minimum commitment. Ask what happens when work is paused or completed and what handover is provided. These are questions to clarify with each provider, rather than terms assumed to apply to every SEO service.
List exclusions and possible additional costs, including copywriting, new pages, development, paid tools or third-party services where relevant. Agree how extra work is approved before it starts. A lower headline price does not tell you whether the same tasks are included.
Ask for relevant examples and an explanation of what the provider actually did. A website design credit is not evidence of a particular SEO result. Any claimed improvement should identify the measure, period and supporting records.
Google warns that nobody can guarantee a number-one ranking. Its SEO hiring guidance recommends realistic audit estimates and questioning unexplained methods. Distinguish a commitment to deliver agreed work from a promise about a search position.
Google’s SEO Starter Guide explains that changes can take different lengths of time to appear in Search and may not produce a noticeable effect. Agree delivery dates and review dates without treating either as a guaranteed deadline for rankings, traffic or enquiries.
Complete the same fields for each proposal. Mark unanswered items “needs clarification”:
Istech offers one-off improvement projects and ongoing SEO support. Pricing depends on the website’s condition and the pages and tasks included. After a consultation, we provide a no-obligation quotation setting out the work, content responsibilities and review schedule. Additional tasks are agreed separately.
Our technical maintenance is billed yearly. Content work and ongoing SEO are quoted separately, with hosting identified separately in the quotation. See our Website Maintenance & Care Plans and website maintenance responsibilities checklist when recording the division of work.
To discuss an SEO quotation, contact Istech Web Design with your website address, priority services and the questions you want answered. We can review the starting point and agree the work required.
