You don’t always need a full redesign to make your website easier to use. Start by checking whether visitors can understand your services, see evidence of your work and complete an enquiry.
These ten website checks give Wexford businesses a practical starting point. Some are simple content changes; others may need your web designer or hosting provider. Fix the problems you can identify, then compare what happens. No single change guarantees more enquiries.
Do: choose the main action for the page, such as requesting a quote or making a booking. Place a clearly labelled link or button near the service explanation and again where someone has enough information to decide. Use wording that matches the destination and the service you actually offer.
Check: follow every main button. Does it open the right form, contact page or booking route? Can someone tell what will happen before clicking?
Do: keep a clearly labelled Contact page in the menu. Show the phone number and email address where visitors look for help, and keep business hours and service coverage consistent.
Check: tap the phone and email links on your own phone and confirm the details are correct. Check the header, footer and Contact page against each other. If you offer appointments only, say so before someone plans a visit.
Do: ask for a name, a suitable way to reply and enough information to begin a useful conversation. Keep optional questions optional. Explain helpful details beside the form instead of turning every project requirement into a required field.
For Peter Waters Engineering in County Wexford, the website’s quote guidance asks for the type of gate or railings, approximate dimensions, photographs, design ideas and location. Its contact page uses a general message form. This shows how guidance can support an enquiry without making every detail a separate field. See our Peter Waters Engineering project.
Check: with the business owner’s agreement, send a clearly labelled test enquiry and confirm it arrives in the monitored inbox. Check the confirmation message and error instructions too. Our quote request form guide explains the planning and delivery checks in more detail.
Do: state what you provide, who it is for and the area you cover. Add a short supporting sentence and a relevant next step. Use specific service words rather than a vague slogan.
Check: ask someone unfamiliar with the business to read the opening section and describe what you do. If they have to scroll or guess, rewrite the introduction. Only list locations and services you genuinely cover.
Do: use relevant completed work, genuine photographs and customer feedback you have permission to publish. Link a short project summary to a fuller example. Our website portfolio and client testimonials show these two types of evidence.
Check: confirm that names, images and project descriptions remain accurate. Keep quotes and attributions faithful to the original. Only publish figures about enquiries or sales when records support them and the customer has approved the wording.
Do: give each section a descriptive heading, keep paragraphs focused and use lists for requirements or choices. Make link labels explain their destination. Remove repeated explanations that make the useful detail harder to find.
Check: read only the headings. Do they explain the page’s main points? Then view it on a phone: text should be readable without zooming, with clear spacing between links and controls.
Do: review your menu, service pages, enquiry form and any booking or shopping route on a phone. Look beyond the homepage. Check fields with the keyboard open and make sure banners do not cover important controls.
Check: complete the journey a customer would take. Can they read instructions, correct a mistake and reach the next step without sideways scrolling? Use an agreed test process for any form submission, booking or purchase.
Do: identify the slow pages before changing the site. Review oversized images, large videos and unnecessary features with your web designer. Check image dimensions and compression while keeping photographs clear.
Check: compare the same page before and after a change under similar conditions, and confirm that images, menus and forms still work. Ask for a technical SEO review if the cause is unclear. Agree a backup and recovery route before changing plugins or hosting.
Do: connect the content to what the visitor needs next: a relevant service, completed project, product category or enquiry route. Avoid sending every reader to a generic page.
Edward White Models, trading online as Toymodels.ie in Duncormick, uses product categories including farm, construction and scenery to help collectors browse the range. Our Edward White Models case study explains the project. Visit Toymodels.ie to see the shop.
Check: follow the links from a service page or article. Is the destination relevant, current and clear about what to do next? For an online shop, test category and product links as well as the contact route.
Do: review offers, services, opening hours, staff details and project references. Update inaccurate information. Before merging or removing pages, check existing links and agree where visitors should go instead.
Check: compare important details across the site and assign someone to review them when the business changes. Keep content responsibilities separate from technical upkeep.
Keep a simple record of the change date, enquiries received and how many were relevant to the work you offer. If analytics are already configured appropriately, compare visits and completed enquiries over comparable periods. Button clicks alone do not confirm that an enquiry arrived.
Allow for changes in traffic, advertising, seasonality and how quickly enquiries are answered. With only a few enquiries, avoid drawing firm conclusions from a short period. Where practical, change one part of the journey at a time so you can understand what helped.
If the site is clear but attracts few relevant visitors, review your SEO. If the layout or enquiry route needs broader work, explore our Wexford web design service. Our web design cost guide explains indicative budgets and the factors that affect a quote.
Want a second opinion? Contact Istech with your website address, the page or step causing difficulty and what you want visitors to do. We’ll review the requirements and outline the next steps.
